ARTisms: The Words, Phrases, and Emotions That Started a Movement chronicles the transformative leadership philosophy of Art Williams, as experienced and shared by Rusty Crossland, a 50-year veteran of the financial services industry. Drawing on personal anecdotes, handwritten notes, and mentorship, Crossland unveils the principles that fueled extraordinary success. This isn't just a business book; it's a testament to the power of meaningful relationships, inspired teams, and purposeful leadership. ARTisms offers actionable strategies and life-changing philosophies for building lasting connections and achieving greatness, both professionally and personally. All proceeds benefit the R.H. Crossland Foundation, extending the book's commitment to positive impact.

Review ARTisms
ARTisms: The Words, Phrases, and Emotions That Started a Movement… wow, what a journey this book took me on! It's not just a business book; it's a deeply personal and inspiring story of leadership, mentorship, and the power of human connection. Rusty Crossland doesn't just tell you what to do; he shows you how, weaving together personal anecdotes, powerful quotes, and practical strategies gleaned from decades of experience in the financial services industry.
The book's strength lies in its authenticity. Rusty's storytelling is captivating; you feel like you're sitting across from him, sharing a cup of coffee as he recounts the triumphs and challenges he's faced, all while learning from the legendary Art Williams’ wisdom. He doesn't shy away from the grit and the struggle, painting a realistic picture of what it takes to build a successful business – and, more importantly, a meaningful life. The emphasis on genuine relationships, on truly valuing and “pushing up” the people around you, resonated deeply with me. It’s a refreshing change from the often cold and transactional approach we see in many business books.
The concepts presented aren’t just limited to the financial world. The principles of building strong relationships, fostering a culture of encouragement, and leading with purpose are universally applicable, whether you're running a Fortune 500 company or leading a small team, or even just navigating personal relationships. The emphasis on creating balance in the four life sectors – health, wealth, spirit, and fun – struck a particularly powerful chord with me, reinforcing the importance of holistic well-being, a concept often overlooked in the relentless pursuit of success.
What truly sets ARTisms apart is its heart. It's clear that Rusty's passion for mentorship and his commitment to giving back are the driving forces behind this book. The decision to donate all proceeds to the R.H. Crossland Foundation underscores this commitment, adding another layer of meaning and purpose to the reading experience. It’s a testament to the values he champions – values that extend far beyond the boardroom.
I found the book incredibly easy to read and engaging, a testament to Rusty's clear and concise writing style. The personal stories interspersed throughout the text not only illustrate the points he’s making but also make the book incredibly relatable and memorable. I finished ARTisms feeling inspired, motivated, and with a renewed appreciation for the importance of genuine human connection in achieving both personal and professional success. It’s a book I’ll be revisiting often, not just for the valuable insights it offers, but for the spirit of generosity and empowerment that permeates every page. Highly recommended!
Information
- Dimensions: 6 x 0.59 x 9 inches
- Language: English
- Print length: 259
- Publication date: 2024
Book table of contents
- Introduction
- Chapter 1 Selling the Dream; The A. L Williams Story
- Chapter 2 Team Building
- Chapter 3 Motivation
- Chapter 4 Overcoming Obstacles
- Chapter 5 Embrace Competition
- Chapter 6 Communication is the Key
- Chapter 7 Loyalty And Commitment The Threads Of Success
- Chapter 8 Leadership
- Chapter 9 WWAD ~What Would Art Do?
- Chapter 10 How to take yourself from Good to Great!
- Chapter 11 The Road to Success starts with developing a PERSONAL Management Philosophy
- Chapter 12 Legacy
- Meeting Amanda Boxtel
- Ed and Yvonne Ortiz
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